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Torano - 90 great years

One of the names synonymous with outstanding non-Cuban cigar production is celebrating 90 years of continuous production.

Starting off in Cuba in 1916, the Toraño family is now known for its Dominican Republic produced cigars.

When Don Santiago Toraño emigrated to Cuba’s Pinar del Rio region, little did he know the heights to which he would build the family’s name in the premium cigar world.

But after 90 years, few cigar producers stand in the light Toraño does, in terms of origin, lineage and accomplishments.

“My great grandfather planted the seeds of not only tobacco,” explained company president Charlie Toraño, “but also of a reputation for quality, a rich history, and a world-respected name.

“In a short time, he was a leading supplier to the most legendary cigar names in Havana. By the 1950s, he and his three sons owned some of the largest plantations on the island.” The business passed from father to son and the family’s land grew to 17 tobacco farms across Cuba, until in 1960 the Toraños fled the island after Castro had over thrown the Batista regime and seized power.

“My exiled grandfather helped General Cigar’s Connecticut farming operation,” Charlie added.

“Convinced the Dominican Republic held promise for growing choice dark tobacco, he moved there. We take pride in his wisdom in being one of the first to introduce Cuban seed tobacco there.” According to Charlie Toraño his father, Carlos, guided the company through the succeeding 25 years, to become one of the largest private label manufacturers of premium cigars.

The family continues to make cigars for some of the most respected brands today, as well as their highly sought-after, consistently top-rated brands.

They also own factories in the major cigar-producing countries of Honduras and Nicaragua.

In honour of 90 years of continuous business operation, the family has worked for three years to create a cigar worthy of the celebration.

Charlie added: “We will soon introduce a new cigar, the Noventa (‘90’ in Spanish), which also is unique in that its blend will be Nicaraguan leaf.

“We began growing tobacco there five years ago, near Esteli and in a small town called Pueblo Nuevo.” In the Toraño tradition, this cigar promises to be nothing less than spectacular.”

By

Section : News

Page number : 5

Cigar Buyer Issue 9

Published in Cigar Buyer Issue 9 on 18/09/2006.

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