Happiness is...

Gallaher, the United Kingdom’s leading cigar producer, has stepped up its presence in the burgeoning aromatic cigar market by giving its Hamlet Aromatic cigar a facelift.

The move follows major changes within the Hamlet range over the year, consisting of a redesign of the whole brand and the launch of Hamlet Smooth.

The redevelopments have modernised the brand and have been adding value to the total cigar market. It marks the biggest changes for the brand since its launch in 1964.

The last piece of the jigsaw is the introduction of Hamlet Fine Aroma, the new name for Aromatic.

The flavoured market in the UK is in growth and the new name of Fine Aroma will help to strengthen consumers’ understanding of the product. With the Miniature cigar market continuing to grow, in 2004 by three per cent in volume terms, the transition to Fine Aroma into the miniature range will appeal to the modern cigar smoker.

The brand is already known in Europe and has had great success.

Jeremy Blackburn, Gallaher’s trade communications manager, said: “Hamlet is the UK’s number one cigar brand, almost one in two of all cigars smoked in the UK being from the Hamlet House.

“In fact, the very name is synonymous with the cigar. Nonetheless, it is essential that we continually develop the brand and ensure its relevance to today’s adult cigar smokers. The new packaging has been a great success, helping to increase Hamlet sales.”

Section : News

Page number : 5

Published in Cigar Buyer Issue 6 on 11/11/2005.

This article is 63 months old and some information provided may be time sensitive. Please check all details of events, tours, opening times and other information before travelling or making arrangements.



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	Happiness is... Gallaher, the United Kingdom’s leading cigar producer, has stepped up its presence in the burgeoning aromatic cigar market by giving its Hamlet Aromatic cigar a facelift. The move follows major changes within the Hamlet range over the year, consisting of a redesign of the whole brand and the launch of Hamlet Smooth. The redevelopments have modernised the brand and have been adding value to the total cigar market. It marks the biggest changes for the brand since its launch in 1964. The last piece of the jigsaw is the introduction of Hamlet Fine Aroma, the new name for Aromatic. The flavoured market in the UK is in growth and the new name of Fine Aroma will help to strengthen consumers’ understanding of the product. With the Miniature cigar market continuing to grow, in 2004 by three per cent in volume terms, the transition to Fine Aroma into the miniature range will appeal to the modern cigar smoker. The brand is already known in Europe and has had great success. Jeremy Blackburn, Gallaher’s trade communications manager, said: “Hamlet is the UK’s number one cigar brand, almost one in two of all cigars smoked in the UK being from the Hamlet House. “In fact, the very name is synonymous with the cigar. Nonetheless, it is essential that we continually develop the brand and ensure its relevance to today’s adult cigar smokers. The new packaging has been a great success, helping to increase Hamlet sales.” By Section : News Page number : 5 Published in Cigar Buyer Issue 6 on 11/11/2005. Subscribe Buy this issue More from this issue Preview other issues This article is 63 months old and some information provided may be time sensitive. Please check all details of events, tours, opening times and other information before travelling or making arrangements. Copyright Cigar Buyer © 1999-2010. All rights reserved. To use or reproduce part or all of this article please contact us for details of how you can do so legally.