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Cigar humidors

James Leavey explores how to capture a tobacco plantation in a box

Some say the perfect humidor is a special room in your favourite cigar shop, maintained at a regular temperature and with consistent humidity. It’s the smoker’s equivalent of a bank vault – which you can dip in to any time you are passing.

It also provides retailers with a good excuse to remind you that your stocks of hand-rolled cigars are running low or introduce you to a new brand that may suit your taste.

Indeed, there are several well-known specialist cigar merchants around the UK who have made a very good living for almost thirty years from this approach. While their customer is browsing through their beloved cigars, he or she can be encouraged to relax with a cup of tea or coffee – and meet other aficionados, which often leads to more sales.

Not that you want to look after all of your customers’ cigars, for you would probably need a large warehouse. However you do need to store your cigars properly, because there is no better way to make a sale than with a cigar that is ready to smoke.

By the way, if you are planning to install a humidified room on your premises, do avoid wearing strong aftershave or perfume. The controlled atmosphere of a walk-in humidor will cause those aromas to linger and affect your – and more importantly your customer’s – sense of smell while choosing a cigar, which are very porous.

There will always be those tightwads who have decided to keep their favourite stogies in a Tupperware box. Even if it’s kitted out with the excellent Diamond Cro.....

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By James Leavey

Section : Cigar Accessories

Page number : 30

Cigar Buyer Issue 1

Published in Cigar Buyer Issue 1 on 01/06/2004.

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